Watch anyone try your site before your customers do.

AI testers modelled on real Americans, and AI shopping agents, work through a task on your site while thinking aloud. You get where they got stuck, why, and what to change, in about 20 minutes.

Pay as you go from $25. Credits never expire.

Mission · Reorder last month's gloves
D
Dale, 47, Tulsa
Shift lead · phone user · reads 6 words
Gave up · 3:12
G
Greg, 40, Columbus
Procurement manager
Done · 1:05
M
Mia, 26, Austin
Product analyst
Done · 0:41
AI
Shopping agent
Reads the page the way an AI assistant does
Blocked at cart
12 people from the census · 8 got there · 2 took detours · 2 gave up
"I don't see anything that says reorder. I'd just call them." Dale, after three dead ends
How it works

A usability test you can run on every deploy

1

Describe the task

Point at a URL and write the task the way a customer would say it. Add what "done" looks like. No scripts, no selectors.

2

Pick who tries it

Dale, Greg and Mia, or an audience from census data: seniors, nurses, small-business owners. Each tester reads, hesitates and mis-taps like that person would.

3

Read the report

Each tester's path, out loud. Where people stumbled, ranked by how much it cost them, with a concrete fix for each. Then run it again and see what improved.

Who tests

Testers who behave like people, not like bots

People

Census-matched audiences

Testers are drawn from NVIDIA's Nemotron-Personas-USA, a million synthetic Americans matched to Census data. Each gets a pace (novice, average or fast) with real reading speeds, thinking pauses, typos and slips, so a 70-year-old on a phone does not behave like a developer at a desk.

AI agents

Ready for AI shoppers?

Send browsing, vision and tool-using agents on real errands: find and compare, build a cart, request a quote, reorder. See where they get blocked and get an agent-readiness checklist.

Measured, not guessed

The AI decides what to do; our code measures how long it would take a person, using published models of reading, pointing and typing. Calibrate it against your own Maze results if you have them.

Progress you can track

Runs of the same mission form a series: success rate, time on task, misclicks and ease over time, with a note on what changed. Fixed and new problems are tracked across runs, and your CI can fail a build when a target is missed.

Pricing

Pay per test, not per seat

Starter

$25
50 credits · $0.50 each

Team

$100
250 credits · $0.40 each

Scale

$500
1,500 credits · $0.33 each
WhatCreditsGood for
Quick tester try1CI on every deploy, big audiences
Standard tester try3Most tests
Deep tester try6Hard tasks, expert users
Run report: findings, fixes, moderator review, progress2Once per run

A typical run with three testers is 12 credits, about $5. One human tester on a recruited panel costs around $45.

Questions

Before you start

Will it place real orders on my site?

No. Testers stop before any step that pays, sends, deletes or places an order, and the report scores how far they got. You can allow the final step only on a site you mark as a test environment.

What about sign-in, MFA and CAPTCHAs?

Testers never solve a CAPTCHA. When a site needs a person, the run pauses and someone on your team signs in or passes the check in a live view of the same browser. The session is saved for the testers and for later runs.

My site blocks bots. Will it work?

Testers say who they are (AnyVisitorBot in the user agent) and some bot walls will still refuse them. If it is your site, allow the AnyVisitorBot user agent; here is how.

Does it replace testing with real people?

No. It finds the obvious problems in minutes, so the sessions you run with real people are spent on the hard ones. Each report says how far to trust it.